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Spotlight On…

April 11, 2016

…. Debra Sinclair – social media maven. 

She’s been lighting up our Neutral Bay workspace with seminars on how to be a social media whizzkid, so we wanted to catch up with Debra Sinclair from Liquid Mango on what she loves about this 21st century marketing must have.

Social Media Masterclass promotionDeb started Liquid Mango Consulting in 2011 with a vision to change the way businesses personally connect and build relationships online, so they can attract the right people to their business.

With more than 15 years experience in public and media relations, corporate communication and social media, the Liquid Mango team excel in taking away the fear from using social media for business goals. Instead you can harness the power these platforms have for connecting with your customer and attracting new audiences to your brand. Find out more about the upcoming classes here

 

And of course, we asked Deb our standard spotlight questions;

1. Why did you decide to work in a WOTSO WorkSpace and what do you like most about it? 

I was immediately drawn to the look, feel and collaborative nature of the space. I love the flexibility in terms of the private offices and co-working spaces available to business owners.

 

2. What’s the one thing about running your own business that you wish you’d known at the start?

When you start you will wear all the hats in your business and will be required to do many things that are outside of your passion and often your skill set. Surround yourself with a great support team and a mentor or mentors who will support and provide you with guidance you need to build a sustainable business.Deb Sinclair photo 2015 v1

 

3. If You Could Have One Extra Thing In The Workspace, What Would It Be?

A room for yoga and meditation would be brilliant.

 

And, as we’re feeling generous, we also asked Deb to give us her top 3 mistakes that businesses make on social media. Be honest…do you do any of these?

A) Not having an engagement plan: Social media is all about people and building relationships, it’s not a one-way conversation. It doesn’t matter how much content you put out on your social networks, if you’re ignoring your community it’s very difficult to build trust and credibility in the market. Engagement matters.

B) Being on too many social networks: It’s much better to be on one or two social network and to do it well than to spread yourself too thinly across multiple platforms. You don’t need to be everywhere however to be successful you do need to be consistent.

C) Focusing on quantity rather than quality: Be of service to your community and always provide them with a valuable and relevant online experience. Social media is about your community not your business.